Being that it’s Friday night, my thoughts have turned to movies (and since I’m too lazy to stick my nose out of the door, I’m writing about them instead. <grin>) Movies and social media marketing, that is.
Have any of you ever bought a movie ticket from Fandango.com? The site, which is owned by Comcast, pulled a clever rabbit out of its hat when decided to see the Disney/Pixar flick Wall-E for my eight-year-old and I. (I recommend you buy it or rent it pronto — it’s a killer movie written for adults more than kids.)
There I was, happily completing my purchase, when what should appear but a banner asking if it was OK if the purchase I just made showed up on my Facebook home page. Being who I am, I thought that was great, so I said yes. When I arrived at Facebook to check out what Fandango had done, I was struck by how powerful it was for something simple.
All Fandango.com did was place a small banner–how, I don’t know, but I’ll try to find out if you want to know–at the top of my home page. The banner, which was colored burnt-orange like the site, simply said “Anne Zieger bought two tickets to Wall-E” and provided a link for others to use to buy some too. It was also branded “Fandango.com.”
Now, since I don’t work for Comcast I obviously can’t offer analytics here, but my suspicion is that this approach sells a lot of tickets. Think about it…it offers a credible reason to buy the same tickets (your friend is seeing the movie), ease of purchase (the “buy” link’s right there), and what’s essentially a professional pitch where there usually aren’t any (in the middle of the Facebook home page).
In short, this my guess is this is an example of a social media approach which almost certainly would have justified its costs. Has anyone else seen smart viral techniques like this out there which seem likely to move product without a lot of fuss?
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