Learning Resources

Note:  If you have a paper, article or social media tool you’d like to see featured here, let us know and we’ll give them a look promptly.

Distributed Influence:  Quantifying the Impact of Social Media
This Edelman white paper offers thoughful analysis from top industry figures and a detailed model for measuring influence in social media environments.

“When Did We Start Trusting Strangers? How The Internet Turned Us All Into Influencers” Universal McCann
“Today opinions and experiences are shared worldwide. Never before have we been exposedto so many opinions and recommendations from so many people – most of whom are complete strangers, without the aura of expertise or celebrity recognition.”

“Forty Million Americans Now Contribute to Social Networking Sites: Who Are They? ReadWriteWeb
New study from Netpop says 76 percent of U.S. broadband users actively contribute to social media sites, and 29 percent contribute regularly.

“Introduction To Social Media Analysis” Social Target LLC
Describes commercial social media analysis services–including blog and social media network monitoring and content analysis, trend analysis, identification of thought leaders on blogs and in networks and reports offering recommendations.

Community Banker’s Guide to Social Network Marketing By Jesse Torres
According to the author, this ebook is intended to provide community bankers with a roadmap to establishing a loyal and trustworthy reputation within the Web 2.0 world.


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