This blog is written by Anne Zieger. I’m a consultant, interactive analyst, marketer and writer who has followed the technology biz for almost 20 years.
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In this blog, I’m digging into the practicalities of marketing and communicating in a Web 2.0 world. In particular, I’m looking at the key problems marketers face in leveraging the bewildering range of possibilities available within social networks–and where I can, offering case studies, statistics and solutions.
What I Do
When I’m not blogging, I help companies solve their most complicated communications and strategy problems, including social media strategy development, marketing communications and product strategy.
My writing and analysis on interactive strategy, technology and business has since appeared in Business Week, Forbes, Information Week, Byte, CIO, Advertising Age and dozens of other leading business and technology publications.