Fandango’s smart Facebook trick sells more movie tickets

Being that it’s Friday night, my thoughts have turned to movies (and since I’m too lazy to stick my nose out of the door, I’m writing about them instead. <grin>) Movies and social media marketing, that is.

Have any of you ever bought a movie ticket from Fandango.com? The site, which is owned by Comcast, pulled a clever rabbit out of its hat when decided to see the Disney/Pixar flick Wall-E for my eight-year-old and I. (I recommend you buy it or rent it pronto — it’s a killer movie written for adults more than kids.)

There I was, happily completing my purchase, when what should appear but a banner asking if it was OK if the purchase I just made showed up on my Facebook home page. Being who I am, I thought that was great, so I said yes. When I arrived at Facebook to check out what Fandango had done, I was struck by how powerful it was for something simple.

All Fandango.com did was place a small banner–how, I don’t know, but I’ll try to find out if you want to know–at the top of my home page. The banner, which was colored burnt-orange like the site, simply said “Anne Zieger bought two tickets to Wall-E” and provided a link for others to use to buy some too. It was also branded “Fandango.com.”

Now, since I don’t work for Comcast I obviously can’t offer analytics here, but my suspicion is that this approach sells a lot of tickets. Think about it…it offers a credible reason to buy the same tickets (your friend is seeing the movie), ease of purchase (the “buy” link’s right there), and what’s essentially a professional pitch where there usually aren’t any (in the middle of the Facebook home page).

In short, this my guess is this is an example of a social media approach which almost certainly would have justified its costs. Has anyone else seen smart viral techniques like this out there which seem likely to move product without a lot of fuss?

Like what you see in What Matters Online? Want to stay up to date on the latest in Web 2.0, social media and old-school interactive marketing? Get notified of our latest updates by e-mail or RSS. I will never sell or exchange your information, and I won’t deluge your inbox — I promise!

Advertisements

9 responses to “Fandango’s smart Facebook trick sells more movie tickets

  1. It’s a good Idea, I also like to do the same. Thanks.

  2. Hello my friend! I want to say that this post is awesome,
    great written and come with almost all important infos.
    I’d like to peer extra posts like this .

  3. This knocks down the 200-plus mile coastline. Now you can purchase
    to enjoy the art of wine production was considered better than the store-bought stuff?
    In the absence of marketing materials let’s start by quoting the back label.

  4. Sweet blog! I found it while surfing around on Yahoo News.
    Do you have any suggestions on how to get listed in Yahoo News?

    I’ve been trying for a while but I never seem to get there! Thanks

  5. Horizontal Siding and Vertical Sliding refers to the outer
    layer of a wall, with shingles or boards or gaps subtly angled to shed water.
    For professional web site builders extra complex laptop software program for
    net design is needed. If a picture is worth
    a thousand words then you can just image how
    much you will absorb by browsing this site.

  6. All they need to do is to enroll with their name, email, contact number
    and country and vemmabuilder will cater to the particular country of
    the person. There are many web designers who charge huge amount of money to
    do this job for you. We saw earlier that we could, through links to email addresses, contact directly with an email.

  7. Normally I don’t read article on blogs, but I wish to say that this write-up very forced me to check out and do it! Your writing taste has been amazed me. Thank you, quite great post.

  8. If some one desires expert view about running a blog after that i propose him/her to visit this website, Keep
    up the good work.

  9. I am really enjoying the theme/design of your site.
    Do you ever run into any browser compatibility problems?
    A small number of my blog readers have complained about my website not operating correctly in Explorer but looks great
    in Safari. Do you have any ideas to help fix this problem?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s