Creating a Twitter explosion, or the FlyLady effect

Editor’s Note: Here’s our first report from new guest contributor Christa Bradney, on the ever-expanding Web phenom that is FlyLady. Christa, take it away…

If you keep track of the trending topics on Twitter, you might have thought that the #flylady channel came out of nowhere yesterday afternoon.  (Even more so if you haven’t heard of FlyLady, the Web-based domestic goddess whose keep-your-life-organized system has attracted devoted followers from around the world.)

Besides, in a matter of speaking, the topic did come out of nowhere.  Yesterday morning, FlyLady was not on Twitter.  Then, somewhere around nine or ten AM, she announced on her e-mail list that she had a Twitter account (@theflylady) and wanted to try it out.  Boom! Less than twelve hours later, nearly two thousand people had already followed her to Twitter-land. 

Of course, word is still out on how many of those 2,000 followers were already Twitter users and how many are new to the service, and it also remains to be seen how much more FlyLady’s presence on Twitter will grow. But this was a heck of a start.

So, if you were ever wondering what would happen if a brand with a devoted following puts a Twitter ID in the hands of its fans, look no further. Clearly, when a someone who a) has a strong Web brand name and b) frequent contact with its customer base spontaneously announces that they are joining a social media website, spontaneous Twitter combustion can occur.

P.S. By the way, FlyLady (and other Web celebrities who follow) may find that the rules for communicating with fans have changed once they enjoy more instant contact with a large portion of their fan base. After all, if FlyLady isn’t careful in mentioning small, third-party websites, they could be brought down by an accidental Slashdot effect, and most don’t take kindly to that.

Like what you see in What Matters Online? Want to stay up to date on the latest in Web 2.0, social media and old-school interactive marketing? Get notified of our latest updates by e-mail or RSS. I will never sell or exchange your information, and I won’t deluge your inbox — I promise!


2 responses to “Creating a Twitter explosion, or the FlyLady effect

  1. FlyLady is definitely building a brand in multiple ways. They’ve even got FlyLady groups on SparkPeople, a weight loss website.

    Thanx for this article on Twitter and FlyLady. I’ll look forward to more.

  2. We had fantastic visibility thanks to @theflylady for our product. She became our top user in less than 3 days. Amazing!

    Good things can happen when you get picked up by a niche celebrity (or global sensation!) and whether or not your infrastructure can handle it is the result of good planning and being ready. Not able to handle the load? You should be.

    Don’t just build for day 1 – prepare for day 365.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s