Now here’s an idea that makes sense not only for Twitter, but also for other forms of social media (including blogs, social networks and bookmarking sites). I love it — not only does it provide great information for the marketer, it also builds a sense of community in the process. Great stuff!
The results Miltsch gets are entertaining, revealing and most importantly, memorable. Not only that, the survey is likely to engage rather than frustrate users. As ProBlogger Darren Rowse notes, the odd thing is that people tend to be more committed to your product when you ask them to do some work.
Readers, what’s your favorite technique for learning more about your social media followers and fans? Have you ever built a campaign around information gathered from social media-based research? — Anne
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