Google Chrome, and other things that don’t need social media marketing

As anyone reading a blog like this knows, tossing out the name of Google’s super-hot new browser, Google Chrome, is likely to give this item a boost in the SERPs. If I’m Google, I certainly don’t need to pump up my reputation with bloggers or make sure a lot of people “favorite” Google Chrome groups in one form or another. All of that may happen, and it’s fine, but if I were on Google’s marketing team, it certainly wouldn’t be my priority. All of which is to say that while big brands are certainly leveraging social media, it’s still more important for small and emerging businesses:

– Social media has a few well-known networks, but the medium is still rather fragmented, with small but important players emerging seemingly every day. Bigger businesses are unlikely to benefit from adapting to multiple social networks and platforms; it’s more likely to create inconsistencies in their message.

– Social media is neither fish nor fowl, in that it has characteristics of both PR and Web marketing. Big brand marketers seldom have the flexibility to adapt their message, budget and personnel to such hybrids.

– Small businesses are close enough to the product or service to carry the feedback from social networks straight to those who deliver the product or service. Big companies, in theory, can do the same thing, but they’re more likely to respond to focus groups and other throat-clearing.

So what do you think, folks? Aside from a few rumored successes, like Dell‘s moving some PCs through its Twitter presence, do big businesses need to have an integrated online presence yet? I’d love to hear your comments.– Anne

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3 responses to “Google Chrome, and other things that don’t need social media marketing

  1. Do big businesses need to have an integrated online presence? Yes. Without a doubt. Go to any library and ask what their main service is. It’s children’s books and online access. We are becoming a virtual society more and more. It’s changing all the time, but it’s not going anywhere.
    Social media does have both PR aspects and Web marketing aspects. Do you think it might, in time and greater acceptance, develop a new and unique form?

  2. While I agree that small and emerging businesses currently have much more to gain by pursuing social media avenues, I wonder if big businesses would have more to lose by NOT leveraging social media, especially in the next several years as social media platforms continue to flourish and play a growing role in advertising, PR, and marketing efforts. Large corporations would be foolish not to at least monitor their brands through social media outlets.

    Successful companies, small and large, are becoming more and more aware that to stay alive they need to connect with their customers. By actively listening and participating with their customers, they are more able to make better business decisions and market their products/services accordingly.

  3. Speed measurements on Google Chrome with our application (http://www.taskwriter.com) proves the fact that it’s faster than IE for about 6 times and a little faster than Firefox 3.0. See the graphs: http://www.taskwriter.com/blog/how-good-chrome-really-is.

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