Over the last few weeks, I’ve seen a growing number of marketing pros tag themselves as “social media marketers,” but few stop and define what they mean by that. The question is, what defines a social media marketer, anyway?
Here’s my take on the ideal social media marketer:
* They’re people who are intimately familiar key social media communities (e.g. Facebook, MySpace, Twitter), with lots of real connections there and experience with a given service’s back channels.
* They’re knowledgeable about social network advertising options, including Facebook pages, apps and PPC-style ads, MySpace pages, video advertising on YouTube and PPC ad integration on B2C services like Flickr and Squidoo.
* They’re experienced at (or at least familiar with) Internet marketing in other contexts, including banner placement, e-mail, SEO, PPC campaigns, copywriting for the Web and affiliate marketing.
* They’re extremely current with Web 2.0 news, both traditional and bloggish, and can shift strategies on a dime based on what they learn.
The big question I haven’t addressed here is whether one can call themselves a social media marketer if they’ve never run a major campaign on these networks. (People who specialize in B2B, like myself, are particularly unlikely to have run such campaigns–our clients are not usually the early adopter type.)
Should we stay out of the fray until we’ve spent real money on this medium? Sounds good in theory, but that would pretty much shrink the profession down to a few fortunate folks whose clients/employers are way ahead of the curve.
OK, now it’s your turn. What core skills do you think marketers should have before they hang out the “social media marketer” shingle? Why? And do you think the social media marketing profession needs an association of its own?
Please feel free to comment or write to me at annezieger at gmail.com…I definitely don’t want the last word here!
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