As I’ve freely admitted, I do not like Second Life, Sam I Am–with green eggs or otherwise. But as I noted previously, it’s clear that many businesses see it as an important new frontier in digital evolution.
That being said, I was still blown away by a deal wrap-up posted today on Virtual Worlds News. Among other initiatives, Dell (DELL) has decided to expand its use of SL to simulcast its CES release, micro-lending site Kiva is opening new offices there, UK pharmacy Boots has begun selling its No.7 cosmetics line on SL and lighting company OSRAM is running a contest regarding ideas regarding light, VWN says.
It’s hard to avoid the conclusion that SL could go from being a playground to an office park and a strip mall and a convention center–frequented by pretty much all big brands–within 2008. Which brings up intriguing side question: what happens to Google (GOOG) and other search engine players if someday, it becomes more important to optimize for SL or other virtual environments than it does for search? For heaven’s sake, how DOES one optimize for a virtual world? If you’re a consumer marketer, you may want to figure that out ASAP.